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STRATEGIC MARKETING & BRAND MANAGEMENT

THE UNTAPPED

Maximising your brand's potential
through strategic solutions

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SERVICES

The Untapped is a marketing consultancy specialising in providing businesses with in-depth insights into the landscape within which they operate - allowing you to transform your brand and customer experience. We help brands to identify opportunities for growth and innovation, and develop effective strategies to capitalise on them.

Through our collaborative approach, we work closely with our clients to co-create solutions that are both effective and sustainable - helping businesses to stay ahead of the curve and thrive in an ever-changing environment.

STRATEGY

& PLANNING

Building & implementing marketing strategies that leverage a mix of channels to drive brand awareness, customer acquisition & revenue growth.

BRAND

MANAGEMENT

Defining & delivering on a brand's promise, maintaining relevance, and adapting to changes in the market & consumer preferences, while maintaining a positive reputation.

SOCIAL MEDIA 

MARKETING

Creating a content strategy that leverages social media platforms, inspiring key audiences, building brand loyalty & ultimately driving business results.

PERFORMANCE 

MARKETING

Devising and executing a results-driven approach to digital and pay-per-click advertising, and optimising data for the best results possible.

WEBSITE PLANNING 

& UX DESIGN

Developing a brief and working with a web development team to create an intuitive website interface that is focused on user satisfaction and engagement.

PROJECT MANAGEMENT

& EXECUTION

Planning, executing, and monitoring strategic initiatives & campaigns to ensure successful delivery on time, within budget & to the highest standards.

SERVICES

ROXY

GODDARD

FOUNDER & STRATEGIST

As a strategist, I'm genuinely curious and passionate about the ever-evolving marketing landscape that brands need to thrive in. I'm always on the lookout for the latest trends, emerging technologies, and shifts in consumer behaviour. Crafting innovative strategies that truly connect with target audiences is what I love to do. With my strategic insight and deep understanding of the marketing environment, I'm dedicated to helping brands achieve their goals and go beyond expectations. With a collaborative mindset and a drive for excellence, I thrive on fostering strong client relationships and delivering meaningful results.

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"Brand management is not just about telling a story. It's about creating a story that customers want to be a part of." - Bernard Kelvin Clive

ABOUT

OUR CLIENTS

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CLIENTS
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"Since The Untapped took us on as a client things have gone from strength to strength. They have been pivotal in assisting us in understanding the competitive landscape of our business, and helped us to become far more intentional with all elements of our marketing efforts. From campaign development to website efficiencies, project management and SEO strategies – Roxy knows how to execute every time."

Tom Orpen

Global Sales & Marketing Manager - Warwick Wine Estate

WORKS
CONTACT

CONTACT US

PHONE & EMAIL

+27 82 495 2631

roxy@theuntapped.co.za

LOCATION

Cape Town, South Africa

Thanks for submitting, we'll be in touch soon!

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